We All Scream

...for ICE CREAM! So, this is another class assignment. If I could imagine the perfect ice cream getaway for myself and my lover, then this would be branding that would make me happy. The ad campaign I was given was to re-brand the current Baskin-Robbins to a more upscale and adult friendly environment, without losing it's current customer base. I'm thinking less Ben & Jerry's and a more modern Haagen Daz. Are you feelin it or what?